PENDAMPINGAN BRANDING DAN PEMASARAN ISLAMI JASA SERVICE ELEKTRONIK DI DESA SALAMJAYA PONDOKSALAM PURWAKARTA

Abstract

Electronic repair services in urban and rural areas are different, one of which is the number of consumers, the rates charged to consumers, and service hours. Based on this, MSME electronic repair services in Salamjaya Village are still limited in their services, this is because the number of consumers is still limited. In addition, the marketing system which is still simple and does not even have a service place signboard affects the number of consumers who visit service shops and those who use electronic service services in Salamjaya Village. The lack of muamalah fiqh studies has made MSME players understand, including MSME Electronic repair services are still taboo on the Islamic marketing system. In addition, the location of MSME electronic repair services that are still not found on Google Maps also has an impact on the number of consumer visits to shops and consumers who want to use their services. The purpose of this PKM is to provide Islamic branding and marketing assistance for electronic service services in the village of Salamjaya, Pondoksalam, Purwakarta. The method used in this PKM is lecturing and mentoring. The results of this PKM are going well and smoothly, it can be seen that the SMEs of Electronic Service Services feel very helped by the existence of this PKM program. MSME actors in Electronic Service Services can understand the importance of Islamic product branding and marketing as a means of increasing the number of consumers, and increasing income, as well as making the profits halal and having a positive impact on the body and behavior of MSME actors.