DINAMIKA SOSIAL PENGRAJIN IKAN ASIN DALAM INTERAKSI KEHIDUPAN MASYARAKAT DI KOMPLEK PASAR IKAN PANTAI TIMUR PANGANDARAN
DOI:
https://doi.org/10.61612/jpkm.v2i1.239Keywords:
Salted Fish Artisans, Coastal Communities, Social Empowerment, Local Economy, Participatory PKMAbstract
This Community Service (PkM) activity was carried out at the East Coast Fish Market Complex in Pangandaran with the aim of strengthening the social and economic capacity of salted fish artisans through a participatory approach. The phenomenon found shows that craftsmen face various challenges such as technological limitations, unorganized business management, and weakening of the spirit of cooperation due to modern economic competition. The implementation method uses a Participatory Action Research (PAR) approach involving artisans, community leaders, and students in business management training activities, digital marketing education, and the application of solar-based drying technology. The results of the activity show an increase in production efficiency, product quality, and the ability of craftsmen to manage their businesses independently. In addition, this activity succeeded in rebuilding social solidarity and cooperation between residents through the formation of joint business groups. In conclusion, the implementation of PKM based on participation and local wisdom not only has an economic impact but also strengthens the social and cultural values of coastal communities as the foundation of sustainable development in Pangandaran.
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